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BTS of Joey L’s Incredible Fashion Shoot in Africa at an Active Volcano

BTS of Joey L's Incredible Fashion Shoot in Africa at an Active Volcano

Video of ZAAF: Made in Africa – Full Behind the Scenes Documentary Some behind the scenes videos of shoots you just have to stop what you’re doing, and watch. You may have noticed, I will often share Joey L’s work. He doesn’t ask me to, he doesn’t even send me the videos to let me know they’re live, I do it of my own volition. Why? Because there are few photographers who push themselves quite like Joey does and as a result, pretty much every photographer can learn something from how he works. In this BTS video, Joey and his crew trek through one of the hottest places on the planet — the Danakil Desert of Northern Ethiopia — for days on end to get to an active volcano. Once there he shoots 3 models for ZAAF, a premium African fashion brand, in some beyond testing conditions. The results are incredible and well worth the titanic effort and significant risk that has gone in to making the final images. If you think you’ve been under pressure to deliver on a testing shoot, this video might make you think otherwise!

BTS of Joey L’s Incredible Fashion Shoot in Africa at an Active Volcano

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